Guangdong subsidizes home appliances with 100 million yuan

Less than two months after the State Council's briefing on measures to support green smart appliances, another boot has finally landed. A draft of the implementation plan for the“Trade-in” of household appliances in Guangdong province has been published recently. From September to November this year, 100 million yuan is planned to be used to subsidize the“Trade-in” of household appliances, the subsidy standard shall not exceed 10% of the selling price (invoice including tax price) of household appliances, and the subsidy shall not exceed 500 Yuan for each household appliance. The scheme is currently awaiting final approval.

As previously predicted, the Guangdong province was the first to issue a trade-in policy, which means that the development and implementation of a new round of home appliance stimulus policies will be undertaken by local governments, and subsidies will be given in line with actual local needs and conditions. In its three-month“Trade-in” campaign for home appliances, the first batch of subsidized home appliances includes eight types of home appliances, including television sets, air conditioners, washing machines, refrigerators, computers, mobile phones, rice cookers, water heaters, etc. , the provincial finance of Guangdong subsidizes the financial funds of various cities. Specifically, the cities in the Pearl River Delta (excluding Shenzhen) are subsidized at 50% of their actual expenses, and the cities in the eastern and western parts of Guangdong and the northern part of Guangdong are subsidized at 70% of their actual expenses. The purpose of the provincial financial subsidy is to relieve the local financial pressure, promote the effective implementation of the home appliance stimulus policy, and stimulate the consumption desire and vitality of the home appliance market. Also in September, Chongqing pushed home appliance incentives. On September 21, the Chongqing Household Appliance Federation teamed up with a number of appliance companies to organize appliance brands and recyclers to launch the 2022“Aishang Chongqing” green smart appliance trade-in campaign in Huimin County to promote consumption, introduction of new subsidies, discount promotions and other concessions, time from September to December. During this period, consumers in the home appliance chain to buy the corresponding brands of household appliances, household appliances, kitchen appliances, mobile phones, computers and other green smart home appliances, on the basis of the transaction price each (set) has 100 yuan-500 Yuan of consumer subsidies. On this basis, the major merchants also launched a new subsidy, discount promotions and other multiple concessions.

Since the beginning of this year, from the state to the local level, from the government to businesses, they have continuously provided impetus for the promotion and popularization of green home appliances. First, the state has proposed a policy of sending home appliances to the countryside and stimulating home appliance consumption, encourage consumers to buy green smart appliances. Prior to this, in June this year, the Ministry of Industry and Information Technology and other five departments issued the guiding opinions on promoting high-quality development of light industry, encourage conditional places to carry out green and intelligent“Home appliances to the countryside” and“Old for new” activities. Since June, Huimin County, Jiangsu, Shaanxi, Shandong, Henan, Ningxia and Sichuan have all launched activities related to green home appliances. Among them, Jiangsu and Shandong provinces have issued up to 200 million yuan in consumer vouchers and subsidies.

Now, Guangdong Province's new trade-in policy can be said to let everyone on the new round of home appliance subsidies time, scope, intensity of a rough judgment, the future of the home appliance industry nationwide promotion policy is full of expectations. Chongqing in the direction of the policy, the home appliance business activities have their own characteristics, but also for the home appliance market input energy. Recently, various favorable policies for the real estate market continue to be introduced, and the deregulation of the real estate industry will bring more abundant external opportunities to the home appliance market. At present, China's household electrical appliances have entered the stock market competition, scale growth opportunities are scarce, structural upgrading has become a new growth point, the demand for upgrading has become dominant, high-end product promotion and popularization is the key to growth. By 2022, it is estimated that 200 million household appliances will have reached their safe working life, including more than 30 million televisions, more than 37 million washing machines, more than 52 million air conditioners and more than 58 million refrigerators, more than 18m electric water heaters and 14m exhaust hood. When time enters the second half of 2022 later period, gold nine silver ten under the consumption peak season arrives, especially after the decoration season home appliance purchase, complete set home appliance, whole house home appliance solution consumption increases, the implementation of consumer policies is conducive to stimulating the greater vitality of the household appliance consumption market, promoting the recovery of the household appliance market after the epidemic, and boosting market and industry confidence.